With 70 percent of the U.S. population having at least one social media account, you can bet social media is an effective tool to promote a home health agency. eSolutions has a few tips for social media beginners and advanced users alike that may help you boost your online presence and attract home health agency clients.
Create a Plan
Whether you’re a social media novice or you’ve used social media to promote your agency for some time, you should always have a dedicated content plan that consistently promotes brand awareness.
Some easy ways to help you get started:
- Download social media templates that will help you with everything from strategy to post design, like these templates from HootSuite.
- Choose your platforms carefully based on where your audience spends the most time. A great first step is using a short customer survey to ask your audience which social media platforms they use frequently and where they like to get information from online. If you’d like to get even more detailed, follow this beginner’s guide on defining buyer personas.
- Create a weekly posting schedule and stick to it. If you’re short on time, consider using one of the many tools available to assist in scheduling and tracking your content’s performance. Start a free trial of a tool or two to try them out before making a commitment.
- Install Google Analytics on your website in order to evaluate the amount of traffic your social media efforts are driving to your site. Over time, you’ll be able to determine if improvements you’re making reflect an increase in web traffic.
Engagement is Key
If you struggle engaging followers with your posts, consider tweaking the way you present them. Try adding a strong Call-to-Action (CTA) or asking a question within your social post or piece of content.
Here are some examples from our social media pages that encourage engagement and further reading:
“Learn why this provider made the switch to eSolutions and what we provided to drastically transform their billing process!”
“Check out this video on benchmark reporting and learn how to turn our claims workflow into an efficiency machine!”
“Healthcare Comparative Analytics and Business Intelligence Solutions: Do you know the difference?“
Join LinkedIn Groups
Staying up-to-date on industry news is just as important as posting to your own page. This is because you get an opportunity to find new ideas and interact with other industry professionals. If you’re not sure which groups to join, think about who some of the top industry influencers are and see which groups they follow.
Post the Right Content for your Target Audience
For most home health agencies, the primary audience will usually be middle-aged adults looking for highly rated home care for their parent or loved one. The majority of your content should revolve around testimonials, customer ratings, certifications, range of home care services. Address how your agency solves some of the questions on this helpful list from A Place for Mom in your posts and other social interactions.
If you’ve established a large group of followers or have worked your home health agency social media posts into a daily routine but don’t seem to be reaching the right people, consider investing in paid advertising for your more substantial content pieces. You can often conveniently target your social audience by location, job title, experience, skills and much more. On average, the conversion rate using LinkedIn paid advertising is nine percent globally. You can check out Facebook and LinkedIn’s how-to guides and best practices for more information.
Whether it’s publishing a certain number of posts per week, keeping up with questions, or engaging in relevant group discussions, always set goals to prevent your account from becoming stale. It’s easy to lose followers when you don’t consistently update your page.