Holly Rohleder

Director of Marketing

Holly is an experienced leader whose career spans more than 20 years in marketing with 10 years in the healthcare industry. Her passion is driving marketing programs that help providers solve complex revenue cycle management and operational challenges.

At eSolutions, Holly leads the growing Marketing team, which oversees the eSolutions brand, content development, digital marketing and social media, website management, and other multi-channel marketing initiatives. Holly and her team work hand-in-hand with eSolutions’ Sales and Product teams to support and accelerate business growth. In her time with eSolutions, she has worked with leadership and the Marketing team to create campaigns and content programs that have resulted in substantial improvement of marketing and sales performance. She also helped lead eSolutions through a company-wide rebrand effort, which has raised brand awareness and the elevated the company’s position in the RCM industry.

Prior to eSolutions, Holly was a consultant specializing in healthcare marketing, with particular focus on hospital supply chain, health information technology and clinical staffing. She has worked with hospitals and large health systems throughout the Midwest to implement vendor purchasing programs and HIT initiatives, including Electronic Health Record system implementation and compliance achievement.

Holly is a graduate of the University of Kansas William Allen White School of Journalism and Mass Communications. She’s a loyal Jayhawk fan and loves watching KU basketball. She enjoys being active with her family and spends most of her free time watching her daughter play competitive softball.